As well as being a great identification device and security device, custom lanyards are an excellent marketing tool.
Originally becoming popular as exhibition lanyardswhere advertisers could sponsor the name badge holder, these items are now commonplace in businesses as they offer a great opportunity to get your brand seen.
Custom lanyards are great marketing tool helping you to build your brand, and are highly cost-effective when compared to other advertising mediums such as print, tv or digital advertising. Consider gifting advertising lanyards to potential customers at events, or perhaps giving them away as a free loyalty gift to valued clients?
Being highly visual, and also useful when you add attachments such as a whistle or a USB memory stick, it easy to see how they can be used to delight your customers, enhance your brand proposition and make sure your company’s contact details are always top of mind.
Statistics show that promotional items deliver their maximum impact when the user finds them useful, so before you create your advertising lanyards order consider how to make them appeal to your customers. Ensuring that your lanyards are used by your target audience will vastly increase the number of daily impressions your branding will get.